Sierra's Blog

  The Brand I selected was JBL, this is a brand that produces all types of audio products, from headphones to portable speakers to in-home speakers. Recently JBL has received a lot of attention because of their recent Bluetooth speaker advertisement on tik tok from Doja Cat (a famous musician) which was a very unique advertisement on tik tok. I was interested in this brand because their speakers are good and I think their recent advertisement with Doja Cat is a good way to draw attention to the products they sell. I think their social medias understand all ages and are able to grab the attention of everyone, especially Gen Z on tik tok.   JBL’s value proposition is “We unleash the power of music so you can live life to the fullest wherever and whenever.”   JBL does a lot of advertising on Instagram and on a recent post user “@muhammeetcakir” commented “13.04.2022 NEWS. I got JBL TUNNE220TWS headphones, and yet the left earpiece is still dead, and it’s over again. I reported the proble

  The ad I chose to analyze is the “Cracker Jill” campaign by the Frito Lay brand. I was interested in this campaign advertisement because I am an athlete and woman myself, and I think we need more representation of women's sports.  The article I found about Frito Lay’s Cracker Jill campaign discusses how the company Frito Lay is producing limited-edition bags of Cracker Jack snacks called “Cracker Jill” which has new women characters to show the demographics of women in the United States. There are five different bags showing diversity in women and these will be sold at baseball games starting the opening weekend. The snack will also be available with a $5 donation to the Women’s Sports Foundation. This article also discusses how the Frito Lay brand teamed up with Normani (a famous musician) to sing a new version of the “Take Me Out to The Ballgame” song. This article also draws attention to how women's sports face problems like lack of exposure and unequal pay. This product i